Our Approach

The Brand

Created in 2006 as a bartender’s brand, Elements Eight [e]Rum has evolved into a mainstay of top back bars around the world.

Elements Eight [e] Rums are a labour of love and with passion comes unexpected results.

Our rums are smoother and more complex than conventional rum brands.

Elements Eight [e]are world class rums and have been awarded the highest honours in taste and packaging competitions. The result is a super premium rum that excels on every front, from packaging, taste and the overall production process.


Independent crafters of pure, unadulterated rums